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37M
dollars on the line
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423K
Commitments created
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1M
workouts completed
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26M
cigarettes not smoked

Who's stickKing?

stickK is an ever evolving Commitment platform with the tools to help you achieve your goals. Here are some people from all around the world who are stickKing to theirs.

Commitment stories shared through video.

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In the news

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  • Scientific American

    To take one notable example, on the commitment contract website stickK.com, users put down some money (say, $200) and state a goal they want to achieve (such as to lose ten pounds in a month). They also need to state what will happen to the money if they don’t stick to their commitments (eg, it’ll go to a friend or to a charity they do not like).
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  • Inc.com

    ...stickK, the app that promises to help you achieve life, business, health, and career goals. Created by behavioral economists at Yale University, the free goal-setting platform influences behavior change through loss aversion and accountability.
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  • Seattle Times

    People don’t change their habits when the stakes are low, says Dean Karlan, a Yale economist who has studied incentives and accountability. Placing your money or reputation on the line with a goal raises the cost of failure, which acts as a motivator, he says. That’s why Karlan and two colleagues created Stickk.com, a goal-setting website that uses peer support to help people stick to goals, including financial ones. Assigning a “referee” to keep you honest doubles your chance of success, according to an analysis of Stickk’s users.
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