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38M
dollars on the line
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427K
Commitments created
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1M
workouts completed
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26M
cigarettes not smoked

Who's stickKing?

stickK is an ever evolving Commitment platform with the tools to help you achieve your goals. Here are some people from all around the world who are stickKing to theirs.

Commitment stories shared through video.

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In the news

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  • Scientific American

    To take one notable example, on the commitment contract website stickK.com, users put down some money (say, $200) and state a goal they want to achieve (such as to lose ten pounds in a month). They also need to state what will happen to the money if they don’t stick to their commitments (eg, it’ll go to a friend or to a charity they do not like).
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  • Inc.com

    ...stickK, the app that promises to help you achieve life, business, health, and career goals. Created by behavioral economists at Yale University, the free goal-setting platform influences behavior change through loss aversion and accountability.
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  • Bloomberg

    When a referee is used, the average success rate is 61 percent for goals related to money and finance, says Jordan Goldberg, the company’s chairman. (For those wanting to lose weight, the success rate is a not-too-shabby 47 percent.) When the goal involves using both a referee and a financial stake, the success rate for financial resolutions is 87 percent (and a healthy 73 percent for pound-droppers). The power of loss aversion (who wants to “lose” money to a cause he despises?) and the natural distaste for failing to reach a stated goal are built into stickK's model.
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