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    ...stickK, the app that promises to help you achieve life, business, health, and career goals. Created by behavioral economists at Yale University, the free goal-setting platform influences behavior change through loss aversion and accountability.
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  • Seattle Times

    People don’t change their habits when the stakes are low, says Dean Karlan, a Yale economist who has studied incentives and accountability. Placing your money or reputation on the line with a goal raises the cost of failure, which acts as a motivator, he says. That’s why Karlan and two colleagues created, a goal-setting website that uses peer support to help people stick to goals, including financial ones. Assigning a “referee” to keep you honest doubles your chance of success, according to an analysis of Stickk’s users.
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  • Bloomberg

    When a referee is used, the average success rate is 61 percent for goals related to money and finance, says Jordan Goldberg, the company’s chairman. (For those wanting to lose weight, the success rate is a not-too-shabby 47 percent.) When the goal involves using both a referee and a financial stake, the success rate for financial resolutions is 87 percent (and a healthy 73 percent for pound-droppers). The power of loss aversion (who wants to “lose” money to a cause he despises?) and the natural distaste for failing to reach a stated goal are built into stickK's model.
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