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brettg
Elite Retention and LTV Metrics Star this Commitment
Week 7 of 7

brettg commits to:
1. Find out what membership-based businesses have as "normal" churn
2. Do a deep dive into our historical retention numbers since Feb 2018.
3. Establish the Elite standards we will use going forward for our retention and LTV goals.
7
0
No more reports due
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My Commitment Journal
brettg
brettg
December 4, 2021, 5:34 AM
got the final analysis work completed to determine our churn % and LTV. Bryan Hatch helped me get a great report out of Keap that shows total payments from every customer we've had since we spun the business out in Feb 2018. That information helped me with avg. revenue per customers and implied months on books. SOOO helpful! I am now done with this project and ready to share the insights with my team in annual planning next week. This baseline understanding will help us set the right improvement and performance goals for 2022.
brettg
brettg
November 27, 2021, 6:21 AM
Secured example retention waterfall report from Clate. Also, began capturing all current and former Elite Momentum members to log the number of months they were with us. Excited to be so close to completing this project. I love the accountability of Stickk
brettg
brettg
November 20, 2021, 5:56 AM
mostly legwork this week but still focus and progress. I requested Clate send me an example of their churn waterfall report to better understand churn reporting. I hope to have that from Clate early next week so I can continue to progress with this project. This week, I also calculated net churn % for the past almost 4 years of stand-alone history for the Elite business.
cassieeagar
cassieeagar
November 13, 2021, 5:10 AM
Good job Brett! I am impressed that you got it done this week with all that we had going on. I’m really excited to see the end results from this project
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Displaying 1-4 of 7 results.
November 26 to December 3
Successful
Success
Success

cassieeagar
cassieeagar
- Referee approval report
brettg
brettg
- Committed user success report
got the final analysis work completed to determine our churn % and LTV. Bryan Hatch helped me get a great report out of Keap that shows total payments from every customer we've had since we spun the business out in Feb 2018. That information helped me with avg. revenue per customers and implied months on books. SOOO helpful! I am now done with this project and ready to share the insights with my team in annual planning next week. This baseline understanding will help us set the right improvement and performance goals for 2022.
November 19 to November 26
Successful
Success
Success

cassieeagar
cassieeagar
- Referee approval report
brettg
brettg
- Committed user success report
Secured example retention waterfall report from Clate. Also, began capturing all current and former Elite Momentum members to log the number of months they were with us. Excited to be so close to completing this project. I love the accountability of Stickk
November 12 to November 19
Successful
Success
Success

cassieeagar
cassieeagar
- Referee approval report
brettg
brettg
- Committed user success report
mostly legwork this week but still focus and progress. I requested Clate send me an example of their churn waterfall report to better understand churn reporting. I hope to have that from Clate early next week so I can continue to progress with this project. This week, I also calculated net churn % for the past almost 4 years of stand-alone history for the Elite business.
November 5 to November 12
Successful
Success
Success

cassieeagar
cassieeagar
- Referee approval report
brettg
brettg
- Committed user success report
I had to track down the customer and revenue data for August 2018, which was the last data that was missing. I found the data and incorporated it into the churn analysis spreadsheet. I don't think I have any more historical data to assemble. Next week I will meet with Clate Mask to learn how to do the churn waterfall work (and hopefully get an example report from him). All in all, I'm pleased with my follow through this week given the Momentum event we hosted. Stickk is making a difference for me! :)
Recipient of Stakes
Anti-charity (Political: Unite the Country (Biden Super PAC))
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Total at stake: $5,000.03
Stakes per period: $714.29
Remaining Stakes: $0.00
Total Money Lost: $0.00
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